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DESAFIO
A PMA+ Engenharia é uma empresa que trabalha no nicho de instalações prediais e nos procurou para desenvolver um sistema de identidade visual com os seguintes objetivos: Elevar o nível de percepção de valor diante do público, conectar com um público corporativo, refletir segurança e credibilidade, além de transparecer uma empresa moderna e antenada.
SOLUÇÃO
Como solução criamos um sistema de identidade visual que tem como inspiração os projetos de instalação em 3D (feitos pela própria empresa) com o objetivo de demonstrar toda a técnica e excelência dos serviços prestados pela empresa.
As cores da marca surgiram através de pesquisa de concorrentes situados na mesma cidade que a PMA+, com o objetivo de trazer diferenciação para a marca, visto que tais concorrentes não possuem um sistema de uso de cores. Sendo assim, a PMA+ utiliza uma paleta de cores que denota segurança, credibilidade e modernidade para a marca.
RESPONSÁVEIS
Matheus Marins | @mmarins
Diego Cajado | @odiegocajado
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